Customer Retention Increased by 356%
About the company
Applecrumby & Fish is a Malaysian consumer goods company, co-founded by husband and wife team, Sean and Jesmine Tan, that emphasises safe, natural and organic baby and maternity products should be made affordable and available to every household in the region.
Take-aways and learnings
Increased the revenue by 279%.
Customer retention increased by 356%.
Mobile CAC decreased by 73%.
Quotes from founders
Jesmine Tan, Co-Founder
“Track everything. Know your numbers! Understand how your business works and strategize how you’re going to reach your growth targets by diving deep into your numbers. Once you have a plan, execute religiously and don’t forget to zoom out to review and realign.
We were surprised with what we achieved during the bootcamp. To be able to overhaul our site in 3 weeks and see the growth numbers that we did was breathtaking. We were earnest and hungry for growth, and the programme gave us the tools to help ourselves get there.”
Sean Tan, Co-Founder
“Founders MUST be present and leading the team for any meaningful change/growth to happen. Companies need to be open and prepared to take constructive criticisms from the mentors and their peers. Act on those criticisms. There is always a metric/feature that can be improved.”