11 x Revenue Increase & Expansion to 2 Cities
About the company
RedDoorz is the market leader in the online budget accommodation space in Indonesia.
Its business model is to sign up budget accommodation properties (such as guest houses, small hotels, apartments), standardize their quality and services as per the RedDoorz standards, and sell it online under its own brand on its own website and leading OTAs. RedDoorz unites thousands of unbranded budget rooms under one brand experience, driving new bookings via online distribution.
Take-aways and learnings
Revenue increased 11x..
Number of booking through their main acquisition channel – mobile increased 117%.
Number of rooms filled in increased by 69%.
Quotes from founders
Amit Saberwal, Co-Founder & CEO
““We are delighted to be a part of Dojo, it has helped us bring discipline in our day to day functions by keeping a track of our performance, helping us grow 11x in revenue. In the ever changing landscape of Startups, Dojo has helped us use tried and tested concepts in a more effective way, driving an undeviating growth of the company.”
Kunwar Asheesh Saxena, Co-Founder & CTO
“Getting together with people from the Startup domain was a great experience, and the experiments to fail fast and build better to find new ways of Customer Acquisition and Drive Engagement has helped us achieve better results in the long run. Insights from industry leaders also helped us identify our shortcomings in User Experience and helped us improve our Booking Funnel movement. ”