Your growth in 2017 starts here.

Distro Camp – It’s All About Better Marketing

May 8th – 19th KL, Malaysia

Distro Growth Camp is an Intensive 2-week Growth Hacking Program

to help you accelerate your company growth by developing a systematic approach to thinking about, acting on, and solving growth problems across disciplines of product, advertising and marketing.

The series is led by actual practitioners Justyna Piotrowska and co-hosted by Emilian Vasi.

The program features top growth leaders from companies including Google, Facebook, 500 Startups and Mindvalley.

In partnership with :

google_logofacebook_logomagic_logo

Purchase ticket

Early bird special 1000 USD till March 25th

Regular price 1499 USD

You will learn actionable frameworks, be inspired with real stories and examples.

The program is divided in 2 parts

Daily Lectures

We’ve created 10 blocks so that every role on the marketing team can benefit from the Distro Camp, from your social media manager to your data scientist.

Each person can choose which block to attend based on the speaker and topic that most interests them. Lectures will run Monday to Friday 9 am to 1pm.

Hand On Experience

The benefit of attending a live conference is not just learning in the audience, but also working with your peers and engaging directly in dialogue with experts in your field. Learn from Roundtable Discussions where you join a group of about ten marketers to have practical, educational discussions about your current challenges. Learn from one-on-one 60-minute Coaching Clinics where you can get your specific questions answered by industry experts.

Outcomes

Distro Camp does not focus on tips, tricks, and hacks. Instead, we focus on the things that build a strong foundation for accelerated professional growth.

Comprehensive Foundation

By the end of the program, you will walk away with a comprehensive foundation that you can apply to almost any B2C or B2B company.

We will cover the core areas of growth including building a growth model, understanding your user psychology, developing growth roadmaps and each area of the funnel (Acquisition Strategy, Retention + Engagement, Virality, and Monetization).

Strategic and Actionable Frameworks

If you want a laundry list of tactics like “make your buttons orange” this program isn’t for you.

Instead, we will enable you with a set of actionable frameworks that you can apply to your own business and product. Our goal is to teach you how to think about the core elements of growth so that you can develop a winning strategy specific to your current and future companies and roles.

 

Who Is It For?

If you want a laundry list of tactics like “make your buttons orange” this program isn’t for you. We will enable you with a set of actionable frameworks that you can apply to your own business and product to build a winning strategy. By the end of the program you will have a comprehensive foundation that you can apply to almost any B2C or B2B software company in your current and future roles.

This program is made for you if:

  • You are searching for high-level and actionable strategies and frameworks
  • Your pre seed stage startup is transitioning, or has recently transitioned into the growth stage
  • Your goals include higher profits, market share, conversions and customer retention
  • You’re in charge of marketing and work to drive traffic to your key landing pages (including your homepage) – yet the results are not what you’re hoping for.
  • You’re a digital marketing professional looking to up your game and get a promotion, a raise, or simply elevate your performance and become a top performer.
  • You’ve tried copying tactics from blog posts, but the results are always disappointing (where’s my 287% increase in traffic?!)
  • You’ve never quite unlocked the secrets to building an effective, fully-tracked Adwords campaign with a profitable Cost to Acquire a Customer (CAC).
  • You want more traffic and revenue, but don’t know how to build a start-to-finish acquisition plan.
Featured Articles
Fanie Fikri,
Fanie Fikri,VP of Online Marketing
Dojo enforced us to always have an experimental mind: Now we docontinuous A/B testing and reiterate what we do quickly based on result. Most importantly, we try to measure everything - and act on the data.
Kunwar Asheesh Saxena
Kunwar Asheesh SaxenaCo-founder & CTO , RedDoorz
Getting together with people from the Startup domain was a great experience, and the experiments to fail fast and build better to find new ways of Customer Acquisition and Drive Engagement has helped us achieve better results in the long run. Insights from industry leaders also helped us identify our ...
Michael Kuech
Michael KuechCo-Founder at Your Superfoods, Your Superfoods
Justyna’s work is great and we could not be happier to have been part of her program. She is incredibly experienced in e-commerce especially within online marketing. With her advice we were not only able to implementing the structure and frameworks for growth, but also improve key areas such as ...
Oliver Godby
Oliver GodbyHead of Engineering, ZipMatch
Within the first week we saw change that we had not been able to effect for ourselves, without the ideas and methods we learned. Repeating good practices that reap good results is a powerful motivator to stay focused.
Christian Sutardi
Christian SutardiCEO, Fabelio
This program has equipped us with frameworks, ideas and tools that helped us bring Fabelio to another level; now we run the company with a growth mindset and were able to grow the company revenues by 5x within less than 10 months after the program ended.
Sean Tan
Sean TanCo Founder & CEO , Applecrumby & Fish
The best part is that we saw immediate results.​ All the theory in the world does not matter. It is the physical training, the physical execution, the mindset, the immediate mentors who know their stuff, and the focus that you need at training grounds like Distro that work.
Filipo Lombardi
Filipo LombardiCo-founder | CPO & Growth Hacker, Fabelio
Not for even a single day I came in a doubt of Distro Dojo, it was a great learning and I feel it is a must have exercise for startups​. Nice idea and excellent execution. Kudos to the Distro Dojo team.
Jesmine Tan
Jesmine TanCo-Founder & COO , Applecrumby & Fish
We were asked to THINK and CREATE our own QUESTIONS and ANSWERS — and then to test it’s veracity. Continuously and quickly. It helped us to focus on matrices​ and gaps which were either black holes to us or overlooked by us.

Meet Your Speakers

Justyna Piotrowska

Justyna Piotrowska

Growth Hacker in Residence at 500 Startups. 10 years experience in sales conversion optimisation, email marketing, content marketing and SEO. For 6 years was one of Mindvalley’s entrepreneurial marketing experts in the area of psychological and content marketing, responsible for launching 3 successful businesses in less than a year with more than $3M in revenue.

Emilian Vasi

Emilian Vasi

Growth Hacker in Residence at 500 Startups.Cross-channels, cross-devices, cross-markets. Finding that perfect mix. Sparking ideas, leading teams, organising events, implementing and managing digital campaigns with millions of dollars in allocated budgets, driving digital advertising initiatives from scratch to profit – some of the things I crossed off my “checklist” over the years.

Vishal

Vishal Harnal

Vishal is a Partner at 500 Startups, a global venture capital firm and accelerator headquartered in Silicon Valley. Based in Singapore, Vishal leads and scales 500’s investments and operations across South-East Asia through the regional-focused Durians Funds.

Nemo Chu

Nemo Chu

Growth Hacker in Residence at 500 Startup. Employee #2 (marketer #1) at Bloomfire, which was acquired in month 20, now scaling with over 30 employees and $10 million from Austin Ventures and Redpoint Ventures. Then joined KISSmetrics as director of customer acquisition & retention. By night, founded and grew an e-commerce business to 7-figures in year 1.

Nicholas Ho

Nicholas Ho

Nicholas launched > 25 products/businesses with revenue of more than USD$10M. In addition, he headed up a special venture where he was critical in building it from $0 to $2.5M in just under 2 years. Advanced Key Specialties: Revenue Optimization, High Volume Product Launch, Business Launch, Business Process Optimization, Profit Optimisation, Marketing Process Automation, Product Line Expansion

Xin-Ci Chin

Xin-Ci Chin

An entrepreneur in residence at Quest Ventures and internet marketing automation specialist. Has 8 years experience in email marketing, content marketing and conversion optimisation. Co-founded Watch Over Me, a personal safety service, in 2013 which was acquired by Carousell in 2016.

BLOCK 1.

GOOGLE ANALYTICS, TRACKING & KPI SET UP.

If you can’t measure it you can’t grow it.

Google Analytics is a HUGE topic. When growing your business, Google Analytics is your best friend. If you’re not very skilled at it – most marketers aren’t – you’re missing out.

You have a strategy? Great, measure it. You added a new feature to your website. Well – how many are using it? Are people using it more likely or less likely to convert?

Save Yourself (And Your Co-Workers) Time & Effort, Instal GTM.

Deploying tags one at a time requires edits to your site every time. That means researching how to deploy a tag, getting that tag and instructions to IT, waiting for deployment, testing the tag, and then making sure everything actually went as planned when it’s finally live. But there is other way.

The go-to for many people is Google Tag Manager. As with most popular Google products, it’s free. It has full implementation templates for Google Analytics, AdWords, DoubleClick, and a few other popular measurement and advertising tools. And we will teach you how to set it up and most importantly use it.

Measuring the important stuff.

We see a lot of Google Analytics setups. Hundreds and hundreds. Most companies struggle with the proper setup. Most companies are not measuring everything that matters.

You need to measure all the important stuff. Every action people can take on your site. Especially your KPIs.

A key performance indicator (KPI) is a metric that helps you understand how you are doing against your objectives. A metric is a number. So your KPIs might be ‘conversion rate for email captures’, ‘revenue per visitor’, ‘number of downloads per month’.

There are useful metrics, and useless metrics. The job of a metric is to provide actionable insight. You need to be able to look at a metric, ask “so what”? – and have an answer.

During the program you will learn how to create one page KPI document for your business. How to read it and understand correlation between numbers and most of all how to make business decisions based on that.

BLOCK 2.

Finding the leaks in your funnel.

Okay – time to find out where you are losing your money.

Where’s the flow stuck? We need to identify specific pages (e.g. Free & Clear Shampoo 12-oz bottle) as well as specific steps (e.g. Product pages) where we are losing money.

Maybe category pages are the problem – not enough people won’t click through to product pages. Or perhaps they get to product pages, but only 1% adds anything to the cart.

Or maybe some product pages work really well, but some don’t (which ones?). Or maybe plenty add products to the cart, and make it almost all the way to the end – but drop out as soon as credit card is required. Where are the biggest leaks? Where should we start optimizing? (In most cases it’s not your home page).

BLOCK 3.

Conversion optimisation. Creating experiments backlog.

How do you optimize our website so that our business will grow?

There are 2 approaches to improving a website.

  • 1. You go in and change what you think might be a good idea to change – mainly on the home page – and hope the sales will go up.
  • 2. You start by figuring out which pages cause the biggest drop-offs – where the flow is stuck.

Once you understand WHERE the problem is, you proceed to identifying WHAT the problem is. You seek to understand your customers better – their needs, sources of hesitation, conversations going on inside their minds.

You need to move away from random guessing, and focus instead on KNOWING what’s happening, and understanding WHY.

Set goals → Set up measurement and gather data → Analyze data → Turn data into insights → Turn insights into prioritized hypotheses → Test your hypotheses → Get data from tests → Back to data analysis. And round and round we go.

We will teach you how to gather and analize data, what to test and how to test. How to read the numbers and what decisions to make based on it.

BLOCK 4.

Conversion optimisation. Creating experiments backlog.

How do you optimize our website so that our business will grow?

There are 2 approaches to improving a website.

  • 1. You go in and change what you think might be a good idea to change – mainly on the home page – and hope the sales will go up.
  • 2. You start by figuring out which pages cause the biggest drop-offs – where the flow is stuck.

Once you understand WHERE the problem is, you proceed to identifying WHAT the problem is. You seek to understand your customers better – their needs, sources of hesitation, conversations going on inside their minds.

You need to move away from random guessing, and focus instead on KNOWING what’s happening, and understanding WHY.

Set goals → Set up measurement and gather data → Analyze data → Turn data into insights → Turn insights into prioritized hypotheses → Test your hypotheses → Get data from tests → Back to data analysis. And round and round we go.

We will teach you how to gather and analize data, what to test and how to test. How to read the numbers and what decisions to make based on it.

BLOCK 5.

Email/SMS Marketing

Email has died, come back, evolved, died and come back again

So, what’s the truth about the state of email marketing in eCommerce?

As an eCommerce site, you likely send emails regularly. Black Friday emails, Valentine’s Day emails, BOGO emails, confirmation emails, thank you emails, reminder emails… the list is endless.

Are you getting real results or simply opens / clicks? Are you promoting the right products to the right people at the right time?

Generating revenue via email marketing requires strategy. It’s not about batching and blasting or promoting as many products as you can cram into one email.

There are two primary types of emails that you should be concerned with in eCommerce: direct marketing and transactional. Does one work better than the other? What really matters is continuously improving the performance of both your direct marketing emails and your transactional emails.

In this block you will learn how to create email marketing strategy for your business, use email segmentation and personalisation and best part -how to automate all of this.

BLOCK 6.

Landing Page

The Landing Page Optimization Guide You Wish You’ve Always Had

Landing pages are easy – in theory. In the real world, landing pages optimization is really hard. Now that it’s getting more and more difficult to make money via AdWords and other PPC channels, boosting conversion rates on your landing pages is more important than ever.

The biggest problem we see in landing page design & optimization is that the page has no understanding of who the visitor is or their level of online exposure.

You see, landing page design isn’t a game where you flex your own aesthetic prowess. It’s about connecting with the viewer and communicating value as quickly as possible. The more you accept that connection is on their terms, not yours, the better your pages will do.

In this block you will learn the entire process of creating stellar landing pages from scratch. We’ll cover everything from what a landing page is and whats they can and cannot do. You will learn about different types of landing pages and when to use each. You will learn what a winning landing page looks like so that you can break off and start creating your own.

BLOCK 7.

Content Marketing

How to Create Content for Every Stage of the Buyer’s Journey

According to Adweek, 81% of shoppers conduct online research before making a purchase. There’s a good chance that a majority of your audience falls into that category. Remember, these people are looking for information and answers relating to a problem that points back to a product/service need.

One of the most powerful ways to capture their attention is through optimized, high-value written content like blog posts, ebooks and white papers, and reports with original research. Don’t feel limited to written content though; amazing top-of-funnel content can also include videos, social media content, courses and certifications, and other forms of educational content.

BLOCK 8.

Social Media

Finally, A Social Media Marketing Strategy That Puts You Right In The Middle Of Your Target Market

Social media was often seen as the wild child of the marketing department—the place where interns started their careers and brands could say random things with little to no repercussions. But times have changed, and the industry has matured.

Yet, social media is still a wonderful place for brands to have a little fun, but it also has a real and measurable impact on a business’ bottom line. Thus, social media can no longer live in a silo; it must be work in tandem with the rest of your business strategy.

In this block you will learn how choose your social network, find your voice and tone, pick your posting strategy, analyze and test and automate and engage with your audience.

BLOCK 9.

Investment

Moving your company from the pre-seed to seed stage and seed stage to Series A

According to Forbes, around 99 percent of companies fail while trying to raise early-stage funding. It’s critical to convince your potential investors about what you are building. Firstly, show them your passion and conviction in your idea, product and the problem you are trying to solve.

Secondly, let them know why your target market needs your product and the ‘unmet’ need you are trying to address. Finally, give them the facts and number on how your business model can grow and scale, with the right resources and funds.

Many entrepreneurs get anxious when it comes to raising outside capital for the first time. The process is not for the meek, as most experienced investors tend to be smart, skeptical and diligent in reviewing opportunities presented to them.

Despite the wide variety of startups they may see, the truth of the matter is that they are several boxes that just about every investor likes to check before they’ll invest, either money or additional time.

Your pitch deck is kind of important – after all, it captures your rationale for why people should invest in your idea and give you a lot of money. Maybe millions.

So your sales pitch, and supporting pitchdeck, better nail it.

In this block you will learn the 4 main things that investors look for in a startups and also we will show you what are the only 10 slides you need in pitching.

Get your ticket now

  • 2 WEEKS OF INTENSIVE GROWTH
  • 50H OF LECTURE WITH WORLD CLASS GROWTH HACKERS
The price will go up to 1499 USD on March 25th.
  • 2X ONE ON ONE 30MIN COACHING CLINICS
  • ROUNDTABLE DISCUSSIONS
Only 60 tickets available.

Questions about registrations

Browse our FAQ section or contact us at: durians@500startups.com

Q: Where is the program hold?

A:The program is hold at MaGIC at Cyberja. Address: Block 3730, Persiaran Apec, 63000 Cyberjaya, Selangor, Malaysia

Q:Can I transfer my ticket to someone else?

A:Yes, you can transfer your ticket at any time.Please contact us at durians@500startups.com for these requests.

Q:What is the refund/cancellation policy?

A:100% refund may be obtained for written cancellations made at least 30 business days prior to the event. Cancellations received 7-29 days prior to the event will receive a refund of 50% of the purchase price. No refunds or credits will be issued for no‐shows, travel delays, missed sessions or cancellations after the start of the event.

Q:Can I purchase multiple tickets if I don’t know all of the attendee names now?

A:Yes, you can purchase as many tickets as you wish and can provide the attendee names at a later time.