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Distro Dojo

The 500 Startups in-house growth marketing program

Growing Too Slow.

Growing Too Fast.

Growing In The Wrong Direction.

Not Growing At All.

 

90 % Of Startups Don’t Survive Their Growth Phase.
The Distro Dojo Growth Hacking Program Puts You In The 10.

 

September 26th – December 2nd. September 16th last day to apply

IN PARTNERSHIP WITH:

The best part is that we saw immediate results. All the theory in the world does not matter. It is the physical training, the physical execution, the mindset, the immediate mentors who know their stuff, and the focus that you need at training grounds like Distro that work.

Sean Tan

Co Founder & CEO , Applecrumby & Fish


Distro Dojo & Who It’s For

When sharp startups need to master growth, they knock on Distro Dojo’s doors. Upon initiation, our intensive 10-week program gives you superlative access to 500’s top growth hackers, investors, successful startups and specialists (or as we like to call them, senseis). You’ll even rub shoulders with policymakers from Google, Facebook and more.

Experience rapid, profitable and sustainable growth through the Dojo’s Growth Hacking Formula – designed to solve your unique challenges, and give you mastery over every pillar of growth; from business development and sales funnels, to analytics and conversion optimization.

The Dojo accepts an extremely limited number of startups per intake; apply now if you fulfill the following criteria:

 

Your post seed stage startup is transitioning, or has recently transitioned into the growth stage

You already have a product-market fit

You have a committed core team

You are searching for high-level and actionable strategies and frameworks

Your goals include higher profits, market share, conversions and customer retention


Meet Your Senseis

JUSTYNA PIOTROWSKA

 

Growth Hacker in Residence at 500. Specialities: Sales conversion, email marketing, content marketing and SEO. For 6 years was one of Mindvalley’s entrepreneurial marketing experts in the area of psychological and content marketing, responsible for launching three successful businesses in less than a year with more than $3M in revenue.

In her last few years in Mindvalley responsible for more than 70% revenue of Mindvalley that came from business automation. Certified in landing page optimisation, email marketing and in the fundamentals of online testing by Marketing Sherpa, and Jeff Walker Product Launch Formula. Currently Founder and CEO of Media Marx – a growth consultancy working with startups.

Emilian Vasi

EMILIAN VASI

What drives him most – contributing to impactful projects and teams with the goal of delivering direct performance. Cross-channels, cross-devices, cross-markets. Finding that perfect mix.

Sparking ideas, leading teams, organising events, implementing and managing digital campaigns with millions of dollars in allocated budgets, driving digital advertising initiatives from scratch to profit – some of the things I crossed off my “checklist” over the years. Key areas of expertise : acquisition and retention, lead-generation, paid search, display, paid social, mobile, video, email, re-marketing.

Featuring

DEREK OOI
ANALYTICS EXPERT

MATT LERNER
DISTRO PARTNER LONDON
FACEBOOK
HEAD OF MARKETING
ANDY YOUNG
ENTREPRENEUR IN RESIDENCE
DANIEL RIAZ
DISTRIBUTION HACKER
ROBERT NEIVERT
500 VENTURE PARTNER
YIYING LU
CREATIVE DIRECTOR 500 STARTUPS
GOOGLE
HEAD OF MARKETING
SAALIM CHOWDHURY
DISTRIBUTION HACKER
TRISTAN POLLOCKk
VENTUR PARTNER
CHANDINI AMMINENI
500 DISTRIBUTION PARTNER
JOHN FITZPATRICK
BD AWS

“Before joining Distro Dojo, we thought we knew everything, since we grew 400% yoy since we started in 2010, but for the past 2 years, we were curious why did our paid marketing strategy did not give us results that we expected, some months were flat. Meeting Emilian in the first day of Dojo were “Slap in the face” moment for us. Turns out we were doing everything the wrong way. Emilian thought us the fundamentals from very basics like setting up tracking for GTM, to prepare the right strategy to scale our paid marketing. I can definitely say, It was a course correction moment for us. We realised there are many potentials that we have that we did not realise, our confidence went up, and also sales went up :D”

Muhammad Yukka Harlanda

Co Founder CEO, Brodo

“Emilian is an expert in the art and science of digital marketing. He helped us from start to finish with restructuring our tracking, campaigns and mindset around managing online as a channel. Within two weeks, we saw efficiency double on our retargeting ads and gained 3x more understanding on how effective each of our channels were.

Throughout the process, Emilian was a master at being able to work through the unique points of our business while framing it within the wider context of digital strategy. We are incredibly glad we made the choice to join Distro Dojo and would highly recommend Emilian as a mentor to anyone wanting to take their business to the next level.

Wai Hong Fong

Chieftain / Co-Founder , StoreHub


Why Growth Hacking?

Startups that seek growth mentorship raise 700% more money, and enjoy 350% better user growth.

Poor growth management is the primary reason 90% of startups self-destruct.

72% of startups are forced to pivot upon realizing their initial intellectual property is not a competitive advantage.

The average startup underestimates it’s market validation phase by 200 – 300% – and as a result are pressured to grow prematurely.

Not for even a single day I came in a doubt of Distro Dojo, it was a great learning and I feel it is a must have exercise for startups. Nice idea and excellent execution. Kudos to the Distro Dojo team.

Filipo Lombardi

Co-founder | CPO & Growth Hacker, Fabelio

We were asked to THINK and CREATE our own QUESTIONS and ANSWERS — and then to test it’s veracity. Continuously and quickly. It helped us to focus on matrices and gaps which were either black holes to us or overlooked by us.

Jesmine Tan

Co-Founder & COO , Applecrumby & Fish

Growth Is CRUCIAL To A Startup’s Success, And Most Get It Wrong

 

Distro Dojo Helps You Get It Right By Guiding You Through The 4 Pillars Of Successful Growth:

ACQUISITION

Mastering lead acquisition strategies and harnessing effective channels for drawing customers to your products and services

ACTIVATION

Maximizing every aspect of your customer conversion rate, from sales to signups, through compelling marketing and persuasion techniques

RETENTION

Today’s best CRM practices, technology and frameworks for turning customers into lifelong fans.

REFERRAL

Advanced tools and templates for acquiring new customers and expanding market share, by tapping into your existing customers.

Distro Dojo takes place in MaGIC in Malaysia.

Distro Dojo KL is a 10 weeks program with 4 weeks on-site at MaGIC. That first 4weeks are quite intensive and hands-on. For the subsequent months, you’ll return to your home office, with twice weekly check-ins with the 500 team.

Each week, the Dojo’s senseis guide you through a unique aspect of Growth Hacking. You’ll learn how to set the right goals and KPIs, engage in workshops and brainstorms, and receive intimate mentorship every step of the way as you execute, measure and optimize your startup’s growth.

 

Weekly topics include:

 

MAPPING OUT YOUR GROWTH MODEL

Your growth model is the foundation of your growth strategy. We’ll show you how to build one that maps out your optimal growth patterns, predicts your biggest challenges, and illuminates the most lucrative growth opportunities on the road ahead.

OPTIMIZING YOUR GROWTH PROCESS

The order in which you tackle your growth model can make or break your growth phase. So once it’s mapped out, it’s time to set priorities. Do you focus on product changes first? Acquisition initiatives? Team training? You’ll learn how to make these calls based on your startup’s unique DNA.

RETAINING & ENGAGING YOUR CUSTOMERS

Customer acquisition is sexy, but customer retention is vital to kindling the long-term relationship with your most valuable assets. Here you’ll discover why retention is so important, how to analyze retention metrics, and how to improve retention.

CUSTOMER ACQUISITION PLATFORMS

The key to successful customer acquisition is knowing how to scale existing acquisition platforms, while also identifying and prioritizing new ones. Additionally, you’ll explore a selection the most effective acquisition platforms suited to your niche, plus eye-opening case studies from high market share startups.

THE NO B.S. GUIDE TO GOING VIRAL

Whether you’re dealing with a low budget or a crowded marketplace, going viral is often that elusive cure-all to a startup’s most pressing challenges. Here you’ll discover why virality is more often a science than a lucky break, and how to engineer, optimize and maximize your leverage from consistently viral marketing campaigns.

USING PAID MARKETING TO YOUR ADVANTAGE

From advertising to PR to sponsorships, paid marketing is often a necessary complement and amplifier for your organic growth. You’ll learn where and how to spend for the best ROI, and how to scale your paid marketing campaigns for maximum scalability and profitability.

MASTERING CONTENT MARKETING

Many startups flock to paid marketing’s less expensive cousin – but few are able to cut through the noise and use content marketing to acquire traffic and visibility. Here you’ll discover how to build an effective content marketing machine that helps you quickly and affordably produce content that stands out from the crowd and grabs your market’s attention.

ASSEMBLING YOUR GROWTH TEAM

Your growth team is responsible for executing every step of your Growth Hacking initiative. Learn how to find the right people for the job, train them, and track and optimize their performance as you lead them towards the next stage of your startup’s journey.

It gives you the structure, the processes and the mindset any growth hacking team must have. The Dojo will have a lasting impact to our business. Denis Kim

CEO , Itemku

The program created stronger bond within the team and the team have definitely gained a lot of knowledge and insights that will be beneficial to the business. Francesca Chia

Founder & CEO , Go Get


CASE STUDY

 

a&f_logo

Leading Malaysian-based baby essentials e-commerce company, is committed to curating and creating products that are safe, effective, natural and organic. In pursuit of its mission to empower families to live a healthy and happy life, Applecrumby & Fish’s portfolio of 9,000 products.

GOALS

 

Increase sales conversion
Increase revenue
Increase the number of first time customers
Increase customer retention

RESULTS

 

Ran 100 experiments
Increased the revenue by 279%
Increased sale conversion by 300%
Increased number of orders increase by 284%
Purchased products increase by 96%
Fist time customers increased by 252%
Mobile CAC decreased by 73%
Number of unique visitors increased by 39%
Customer retention increased by 356%
Mobile transactions increased by 91%


Featuring

Featuring

Frequently Asked Questions

WHEN DOES THE NEXT INTAKE START?

Three intakes are available each year, one in March, second in May and the third one in October. You can apply for either one depending on when you’d like to start, as long as there are still spots available.

HOW MANY SPOTS ARE AVAILABLE?

Distro Dojo is an intimate coaching curriculum for just 10 startups per intake. This assures you get the personalized attention you need to maximize your results.

 

The startup can be incorporated anywhere in the world with focus on the ASEAN region.

I’M THE FOUNDER OF MY STARTUP. CAN I JOIN THE PROGRAM BY MYSELF?

No, this program requires at least one founder and another team member who is responsible for customer acquisition/marketing to commit time in MaGIC, Cyberjaya, Malaysia (Monday to Friday) throughout the 4 weeks of ‘live’ program duration.

HOW DO I KNOE IF I’M A FIT FOR DISTRO DOJO?

Our participation criteria is explained in full at the top of this page. In a nutshell,we’re looking for growth-focused startups who already have a team, a product-market fit and a goal to maximize profits, market share, conversions and customer retention.

It the event we receive more qualified applications than we can accept, we’ll make an internal decision based on the startups that will contribute most to the group dynamic of that particular intake.

Qualified applications that are not accepted into the upcoming intake will be placed on a waiting list for future intakes.

CAN I ATTEND THE PROGRAM REMOTELY?

We do not accept remote participation. While certain elements of your mentoring can be done online, our workshops and brainstorms must be experienced in the flesh.

HOW MUCH DOES DISTRO DOJO COST?

The price of the program is $25,000. Invoices and other required financial documentation are provided at time of payment.

IS DOSTRO DOJO SUITABLE FOR EARLY-STAGE STARTUPS SEEKING INITIAL TRACTION?

No, a pre-existing product/market fit is essential before joining a Growth Hacking program like Distro Dojo. If you haven’t found your product/market fit, we recommend you do so first before applying.

HOW ACTIONABLE WILL THE CURRICULUM BE?

Distro Dojo is uncompromisingly focused on actionable training. Our senseis aren’t academic lecturers, they’re entrepreneurs just like you. So expect to be guided through every step of every framework and process, as together we create customized game plans that your startup simply need to execute on.

HOW MUCH PROGRAM IS FPCUSED ON SaaS/B2B VS B2C?

We receive a nearly even split of B2B and B2C startups, and our curriculum reflects that. Many of Distro Dojo’s frameworks and strategies apply to both categories, while some are focused on one or the other. You’ll connect with both B2B and B2C senseis throughout the curriculum.

WILL I GET ACCESS TO THE TRAINING MATERIALS AFTER DISTRO DOJO IS OVER?

You’ll receive checklists, templates and other required multimedia content throughout your 10-week training experience. We’ll also train you to groom your own growth team and expand on the frameworks and strategies you’ll begin during the curriculum.

Within the first week we saw change that we had not been able to effect for ourselves, without the ideas and methods we learned. Repeating good practices that reap good results is a powerful motivator to stay focused. Oliver Godby

Head of Engineering, ZipMatch

It really does work. Not only skills are taught but also processes from the brainstorming step until documentation, and more globally a state of mind to drive the team to constant improvement Robin Pernel

CMO, Wishbeer